When you say "I want a website," the next question is: what kind?
Three types cover 90% of cases. Understanding which fits your situation avoids investing the wrong way — or building something that doesn't actually serve your business.
Showcase site
Goal: present your business, build credibility, be found on Google.
A showcase site has multiple pages: about us, services, contact, often a blog. Works well for professionals, studios, agencies, SMEs, and service companies.
The logic is simple: someone has a problem, searches on Google, finds you, understands what you do, contacts you. The showcase site is the bridge between the search and the conversation.
When to choose it: when you want people to find you online and understand what you do.
Typical cost: from €1,500 to €5,000 for professional work.
When it's not the right choice: if you have a single product or service to promote with an ad campaign — that calls for a dedicated landing page.
Landing page
Goal: a single action — fill out a form, book, buy something.
A landing page has ONE goal. No distractions, no complex menus, no links leading elsewhere. Everything pushes toward that one action.
Often used for advertising campaigns on Google or Meta, where every click has a cost. In that context, dispersing a visitor's attention is an expensive mistake.
When to choose it: when you want to maximize conversions on a single specific offer.
Typical cost: from €500 to €2,000.
E-commerce
Goal: sell products or services online, manage payments and orders.
An e-commerce is much more complex than a showcase site. There's a product catalog, a secure payment system, order management, return logic, and automated notifications.
Before choosing it, ask yourself: do I really need to sell directly online? Or is it enough to collect inquiries and handle payments offline? For many SMEs and professional firms, a showcase site with a contact form works better than a costly and complex e-commerce.
When to choose it: when you have physical or digital products to sell directly online, with volumes that justify the complexity.
Typical cost: from €3,000 for simple solutions, to tens of thousands for complex ones.
How to choose
Start from the goal, not the tool.
- Want clients to find you on Google? → Showcase site
- Want to bring traffic from a campaign to a specific action? → Landing page
- Want to sell products directly online? → E-commerce
Often the right answer is a combination: a showcase site with service pages that work as landing pages for main offers. You don't have to pick just one — you just need to build it with the right logic.
If you're not sure where to start, book a free call with Lima Studio. In 30 minutes you'll understand which structure makes sense for your business.